ASO Marketing Associate
FanDuel is looking for an ASO Associate to support mobile sports marketing operations through meticulous organisation, cross-functional coordination, and performance optimisation. Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions in alignment with ASO best practices. The position requires tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile and sports industry trends. Success in this role depends on strong organisational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Manage A/B testing processes and documentation.
- Maintain a strategic content calendar.
- Coordinate app store submissions in alignment with ASO best practices.
- Track invoices and budget allocations.
- Set seasonal checkpoints for stakeholders.
- Stay current with mobile and sports industry trends.
- Manage project timelines and deliverables.
- Maintain accurate documentation.
- Track invoices and budgets.
- Collaborate closely with cross-functional teams such as product, creative, analytics, and finance to align on goals and ensure smooth execution.
- Contribute to ongoing projects involving content planning and campaign performance analysis.
- Minimum of 1 to 2+ years of experience in mobile marketing operations, project coordination, or related field (required).
- Experience supporting and analysing A/B testing methodologies and tools (required).
- Familiarity with App Store Optimisation (ASO) best practices and app store submission processes (required).
- Strong organisational skills with the ability to manage multiple projects and timelines simultaneously (required).
- Proficiency with project management tools such as Jira, Asana, or similar platforms (required).
- Basic financial acumen, including experience with invoice tracking and budget management (required).
- Excellent verbal and written communication skills for effective cross-functional collaboration (required).
- Ability to plan and maintain content calendars in alignment with marketing and business goals (required).
- Self-starter who stays informed on mobile industry trends, news, and performance best practices (required).
- Strong attention to detail and commitment to maintaining accurate documentation and process tracking (required).
- Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution (required).
- Experience working in a fast-paced, cross-functional team environment (preferred).
- Familiarity with mobile app performance metrics and analytics tools (preferred).
- Prior experience in a mobile-first or digital product environment (nice-to-have).
- Exposure to marketing or growth roles within tech or app-based companies (nice-to-have).
- Familiarity with sports (nice-to-have).
- Health plans to choose from (some as low as $0 per paycheck) that include programmes for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 401(k) matching program.
- Paid personal time off.
- 14 paid company holidays.
- Paid sick time in accordance with all applicable state and federal laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).