Campaign Strategy Senior Associate
FanDuel is seeking a Campaign Strategy Senior Associate to join their dynamic Sportsbook marketing team. In this role, you will lead the execution of sport specific marketing campaigns, ensuring cross-functional alignment across teams. You will support the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. Collaborating closely with stakeholders across Go-To-Market , Product, Creative, and Marketing channel owners , you will ensure seamless delivery of campaign plans and optimise performance through data-driven insights. This position is an exciting opportunity for an organised, customer focused marketer to have a real impact on FanDuel’s marketing strategy. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Support the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
- Own seamless asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards.
- Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
- Assess the efficacy of key campaigns with Go-To-Marketing, Insights, and Analytics teams, adapting future campaigns based on learnings.
- Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
- Promote cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
- Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
- Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
- Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.
- 3 + years of marketing or agency experience (preferred)
- Bachelor’s degree (preferred)
- Strong project management skills (required)
- Proactive problem-solving (required)
- Data-driven mindset (required)
- Excellent communication skills (required)
- Cross-functional collaboration (required)
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation
- Paid personal time off
- 14 paid company holidays
- Paid sick time in accordance with all applicable state and federal laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).