CRM Operations Associate
FanDuel is looking for a CRM Operations Associate to help execute our CRM communication strategy and marketing initiatives. You will play a key role supporting FanDuel's customer engagement programs with increased ownership and strategic responsibility. You will gain deep exposure and work closely with product and engineering teams to drive communication optimization. This is an exciting opportunity to lead individual projects and help elevate revenue driving marketing initiatives at a premier gaming company.
- Lead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomes.
- Partner with cross-functional stakeholders including product, engineering, and business teams to identify communication optimization opportunities and drive innovation initiatives that enhance communication strategies and effectiveness.
- Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities.
- Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals specific to players.
- Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack.
- Support broader CRM calendar management and contribute to strategic planning and coordination of communications and campaigns.
- Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time.
- Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviors.
- Conduct A/B testing to track business impacts, analyzing the data and extracting key insights.
- Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership.
- Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible.
- Become a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle.
- 1-3 years of experience in email and/or mobile marketing, with experience creating and managing gaming campaigns from start to finish (required).
- Bachelor's Degree (preferred).
- Meticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneously (required).
- Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment (required).
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilities (required).
- Knowledge and experience of data and marketing functionality of at least one email service provider (required).
- Experience with Braze, Xtremepush, and/or Movable Ink (nice-to-have).
- Strong analytical skills using data to tackle gaming-specific problems and drive communication optimization initiatives (required).
- Strong understanding of HTML and CSS with advanced technical capabilities (required).
- Comfortable with querying and logic (SQL knowledge a plus) for data analysis (nice-to-have).
- Knowledge of Photoshop (preferred).
- Advanced understanding of marketing communications metrics and player engagement patterns (required).
- Has a positive attitude and loves opportunities to collaborate with others and drive innovation (required).
- Willing to work nontraditional hours, including weekends and evening shifts to support operations (required).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
- Paid sick time in accordance with all applicable state and federal laws.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).