Customer Marketing Associate – Lifecycle
FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to, Operations, Marketing Technology, DataScience, Brand, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.
- Own end-to-end execution of lifecycle marketing campaigns across key customer segments, ensuring alignment with retention goals, commercial priorities, and budget constraints.
- Partner with Data Science to operationalise model-driven marketing strategies, leveraging predictive insights to optimise targeting, personalisation, and player value.
- Collaborate with experimentation teams to build and execute structured test-and-learn roadmaps, driving continuous optimisation and measurable ROI.
- Work cross-functionally with creative and brand to develop high-impact campaign assets that drive customer engagement, excitement, and brand awareness.
- Act as a key stakeholder liaison, communicating campaign strategy, performance insights, and recommendations to internal partners and leadership.
- Monitor, analyse, and report on campaign performance against KPIs (e.g., retention, engagement, revenue), translating data into actionable insights.
- Deliver clear, insight-driven reporting to identify growth opportunities and inform future marketing strategies.
- Manage promotional budgets with precision, tracking spend, monitoring trends, and escalating risks or variances as needed.
- Identify and implement innovative lifecycle tactics to increase engagement, improve retention, and enhance perceived customer value.
- Develop deep expertise in marketing technology and data tools (e.g., campaign platforms like Braze, XP & Hightouch, analytics workflows, data warehouse), improving execution efficiency and scalability.
- Contribute to a high-performing team culture by supporting teammates, sharing knowledge, and stepping in as needed to ensure team success.
- Minimum of 2+ years of experience in Customer Marketing or similar roles (required)
- Ability to manage complex campaigns from conception to execution (required)
- Top-notch organisational and project management skills to handle concurrent initiatives and deadlines (required)
- Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies (required)
- Understanding of marketing platforms, Email Service Providers (preferably Braze, Movable Ink, XP), and Customer Data Platform Technologies (e.g. Segment, HighTouch) (required)
- Exceptional verbal and written communication to collaborate with stakeholders and leaders (required)
- Comfort with data and insights to measure performance and track budgets (required)
- Ability to set and meet expectations for both internal and external partners (required)
- Has a positive attitude and loves being a team player (required)
- Bachelor’s degree (required)
- Familiarity with design tools like photoshop is a plus (nice-to-have)
- Interest in I-gaming, with a good understanding of FanDuel or similar competitive products (nice-to-have)
- Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus (nice-to-have)
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 14 paid company holidays
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).