Customer Marketing Manager
FanDuel is seeking a Customer Marketing Manager to lead lifecycle strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the user journey from onboarding and activation to retention and re-engagement. This role is responsible for developing and optimising end-to-end lifecycle programs that deepen customer participation across the broader FanDuel ecosystem.
You will partner closely with cross-functional teams including Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, and Customer Service. You will combine data-driven insights with innovative marketing approaches to deliver personalised, high-impact campaigns that improve conversion, retention, and re-engagement, as well as increase customer lifetime value and engagement. This is an exciting opportunity to shape how FanDuel connects with and grows its customer base at scale.
- Own the end-to-end lifecycle strategy from ideation through execution and analysis, including audience definition, campaign delivery, and performance measurement.
- Design and optimise lifecycle strategies, communications, and product journeys that drive engagement across all stages of the customer lifecycle from onboarding and activation to retention and re-engagement.
- Develop and own the lifecycle marketing roadmap, aligning initiatives to business goals and prioritising opportunities.
- Partner with commercial, analytics, and product teams to identify key opportunities across the lifecycle, including onboarding friction, engagement drivers, and churn risks, and translate insights into actionable strategies.
- Develop and implement segmentation strategies based on behavioural, transactional, and predictive data to maximise campaign relevance and effectiveness.
- Lead a test-and-learn roadmap focused on improving activation, engagement, retention, and long-term customer value.
- Monitor lifecycle performance and feed insights back into strategy to continuously refine user journeys, identifying drop-off points, key engagement triggers, and optimisation opportunities.
- Drive personalisation and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.
- Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.
- Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behaviour.
- Serve as a subject matter expert on lifecycle marketing best practices, influencing broader marketing, product, and promotional strategy across the business.
- Mentor and support junior team members, providing guidance on lifecycle strategy, campaign execution, and performance analysis to elevate team capabilities.
- Continuously evaluate campaign performance and customer behaviour to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.
- 5 years experience in marketing, commercial, or similar (required).
- Strong understanding of marketing and commercial metrics (required).
- Strong design thinking skills and effective at project management (required).
- Proven ability to manage cross-functional stakeholders and influence without direct authority (required).
- Highly organised with acute attention to detail and ability to prioritise and execute on multiple projects across various stakeholders (required).
- Strong attention to detail in campaign setup, roadmapping, and performance analysis (required).
- Results oriented and metrics driven, with the need to be objective and measure performance (required).
- Strong analytical approach to decision making with experience of delivering against business outcomes (required).
- Collaborative team player, proactive thinker, and pragmatic problem-solver (required).
- Ability to thrive in a fast-paced environment and adapt to changes quickly (required).
- Exceptional written and verbal communication skills (required).
- Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry (nice-to-have).
- Baseline understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies (required).
- Willing to work some non-traditional hours (required).
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities.
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).