Customer Marketing Senior Associate
The Customer Marketing Senior Associate, Promotional Strategy, plays a critical role in shaping and scaling the promotional ecosystem for FanDuel Predicts. This position leads the execution and continuous evolution of the All Customer Promotions strategy while contributing to broader promotional and loyalty strategy development. The role requires working cross-functionally with Operations, GTM, Commercial, Product, Legal, and external partners to ensure promotions are executed seamlessly and designed to drive meaningful customer engagement and retention. It offers an opportunity to operate at the intersection of strategy and execution, owning a key revenue-driving lever while helping define the evolution of promotions within a broader loyalty system.
- Support the development of the Predicts promotional strategy, including frameworks, mechanics, and seasonal or event-based approaches.
- Ensure all promotions are operationally ready and seamlessly executed across teams.
- Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery.
- Lead the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success.
- Own performance tracking and reporting for All Customer promotions, synthesising results into clear insights, tradeoffs, and recommendations for Predicts leadership.
- Facilitate the post-mortem promotion analysis for major Predicts moments, offering insights and optimisations for future promotional efforts.
- Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention.
- Conduct competitor tracking and analysis to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for near- and long-term differentiation.
- Support in developing broader loyalty strategy, contributing insights on how promotions ladder into long-term retention and customer value.
- Identify inefficiencies in promotional workflows and build scalable processes, playbooks, and systems to improve speed, quality, and cross-functional alignment.
- Bachelor’s degree or equivalent industry experience (preferred).
- 3+ years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry (required).
- Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.) (required).
- Meticulous attention to detail, outstanding organisational skills, project management skills, and ability to multi-task and prioritise (required).
- Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations (required).
- Strong understanding of promotions, loyalty programs, and customer retention strategies (required).
- Positive attitude and loves opportunities to collaborate with others (required).
- Ability to work in a fast-paced, dynamic environment with tight deadlines (required).
- Avid sports and gaming fan, and have played FanDuel or competitive products (required).
- Knowledge of sports and/or experience working within a heavily regulated industry (nice-to-have).
- Willing to work some non-traditional hours (required).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Salary range of $86,000 - $108,000 USD.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).