Head of Social
FanDuel is looking for a Head of Social Media to lead our social strategy, content, and platform presence across all channels. This role will sit within the Marketing organisation and own how FanDuel shows up in sports and culture, driving both brand relevance and measurable business impact. This role will oversee a best-in-class content engine, define performance KPIs, and partner closely with teams across Brand, Acquisition, Retention, Product, Commercial and PR to connect social engagement to the full customer journey. This is an opportunity to shape how millions of fans experience FanDuel every day while building a high-performing team and driving growth through social channels. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Set the strategy for how FanDuel shows up across all key social platforms.
- Manage and develop a team of social media experts, channel owners, and content producers who oversee the execution of the social content strategy to build fandom, support FanDuel commercial and campaign initiatives , and elevate the FanDuel brand.
- Establish a clear, distinctive voice that earns attention in sports and internet culture
- Act as liaison and drive support across all channel and go-to-market leadership teams
- Define and own a clear set of KPIs to measure growth, engagement, and business impact across social that supports broader marketing strategy
- Lead an always-on content operation spanning real-time moments, tentpoles, and original programming
- Drive customers to advocacy through engagement, leaning especially into community-based channels (e.g. Discord)
- Partner with Customer Service center of excellence to evolve ways of working and optimize back-end tech stack
- Push the boundaries of format: short-form video, live, creator-led content
- Define success through both cultural relevance and business performance with a culture of speed, accountability, and experimentation
- Ensure social amplifies key priorities across multiple business units and brands.
- 12+ years of experience in social media, digital content, or growth marketing (required).
- Proven track record building and leading high-performing social or content teams (required).
- Deep understanding of sports, fandom, and real-time content dynamics (required).
- Strong creative instincts paired with a data-driven mindset (required).
- Experience working cross-functionally to drive measurable business outcomes (required).
- Strong leadership presence with the ability to influence senior stakeholders (required).
- The applicable salary range for this position is $171,000 - $214,000 USD.
- Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- 14 paid company holidays.
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- Medical, vision, and dental insurance; life insurance; disability insurance.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).