Marketing Sciences Vice President
FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and strategic partnerships. Reporting to the SVP of Media & Partnerships, this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media investments across channels including paid media, sports leagues, teams, talent partnerships, and media distribution platforms. The role will combine advanced analytics, modern measurement methodologies, and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships, enabling smarter investment decisions and stronger long-term deals. This leader will partner closely with Media, Partnerships, Finance, Data Science, and Commercial teams to build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships. This is a unique opportunity to rethink how we evaluate marketing and partnership effectiveness across the entire media ecosystem and build a best-in-class measurement capability.
- Define the Media & Partnership Measurement Strategy
- Establish the vision and roadmap for measuring the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships.
- Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem.
- Build scalable measurement approaches that connect media exposure and sponsorship assets to commercial outcomes.
- Sponsorship & Partnership Analytics
- Develop analytical frameworks to evaluate the performance and value of league partnerships, team sponsorships, talent relationships, and media partnerships.
- Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals.
- Measure the impact of sponsorship activations and integrations across multiple platforms and audiences.
- Media Investment Effectiveness
- Partner with Media leadership to analyze the performance and efficiency of media investments across the full media mix.
- Implement and oversee modern measurement methodologies including Marketing Mix Modeling (MMM), experimentation, attribution, and incrementality testing.
- Provide insights that inform media planning, investment allocation, and long-term strategic partnerships.
- Measurement Innovation & Analytics Infrastructure
- Evaluate and implement modern analytics tools, AI capabilities, and measurement technologies to improve FanDuel’s media analytics capabilities.
- Lead the development of dashboards, reporting frameworks, and self-service analytics tools that provide clear and actionable insights for media and partnership teams.
- Ensure internal and external data sources are integrated to support robust measurement and analysis.
- Strategic Insights & Executive Communication
- Translate complex data and modeling outputs into clear insights and strategic recommendations for senior leadership.
- Provide regular performance reporting and analysis on major media investments, sponsorship programs, and partnership initiatives.
- Serve as a strategic thought partner to Media & Partnerships leadership on investment decisions and future opportunities.
- Team Leadership
- Build and lead a high-performing analytics team focused on media measurement and partnership analytics.
- Foster a culture of curiosity, experimentation, and continuous improvement.
- Partner with internal analytics, data science, and technology teams to deliver scalable and impactful measurement solutions.
- Minimum of 12+ years of experience in marketing analytics, marketing science, or media measurement (required).
- Experience working in media agencies, marketing consultancies, or advanced analytics organizations (preferred).
- Deep expertise in marketing measurement methodologies, including Marketing Mix Modeling (MMM), attribution and incrementality testing, experimental design, and causal inference (required).
- Strong understanding of the modern media ecosystem, including digital media, sports media, sponsorships, and brand partnerships (required).
- Experience evaluating commercial value and ROI of media and partnership investments (required).
- Familiarity with AI, machine learning, and advanced analytics techniques applied to marketing performance (required).
- Proficiency with analytics and data tools such as SQL, Python, R, or similar (required).
- Experience building dashboards and visualizations using Tableau, Looker, Power BI, or similar platforms (required).
- Strong ability to translate complex analytics into actionable insights for senior leadership (required).
- Proven experience leading and developing analytics or data science teams (required).
- Bachelor’s Degree in a quantitative field such as Statistics, Economics, Mathematics, Computer Science, or Data Science (required).
- Advanced degree (preferred).
- Knowledge of sports media, sponsorship ecosystems, or regulated industries (nice-to-have).
- Salary range of $228,000 - $304,000 USD.
- Health plans including programs for fertility, family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO) and sick leave.
- Annual bonus and long-term incentive opportunities.
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).