Media Planning Associate
FanDuel is looking for a Media Planning Associate to help support the Investment Strategy & Media Planning team through campaign planning, optimization, and reporting focusing on FanDuel Sportsbook Product. The ideal candidate will have strong experience in paid media strategy and planning in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning. If you have a passion for sports, casino & betting and are a proven digital marketing leader, we’d love to hear from you.
- Support the planning, optimization and reporting of media strategy.
- Assist with up-leveling our channel mix allocation through operationalising measurement signals and coordinated test and learn agenda.
- Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.
- Identify white space opportunities and execute plans to understand their impact.
- Assist in analyzing performance data and identifying insights to inform optimizations and future testing.
- Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps.
- Assist in media briefing and planning process along with ongoing budget management and portfolio optimization.
- Own centralized documentation and process tracking.
- Help ensure accurate reporting, billing and pacing in collaboration with internal stakeholders.
- Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.
- 1-2 years of hands-on paid media experience with a focus on investment, performance planning strategy and reporting (required).
- Strong analytical and communication skills, with the ability to translate data into clear, actionable insights (required).
- Familiarity with optimizing campaign strategy toward performance goals such as CPA and ROAS is a plus (preferred).
- Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus (preferred).
- Experience in leveraging MMM insights is a plus (preferred).
- Solid understanding of paid media fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting (required).
- Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment (required).
- Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends (required).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).