Paid Social Associate
FanDuel is looking for a Paid Social Media Associate to help support the in-house social team through campaign planning, execution, optimization, and reporting focusing on FanDuel Predicts and Flywheel Products. The ideal candidate will have strong experience in paid social or broader digital media, ideally within in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying. If you have a passion for sports, casino & betting and are a proven digital marketing leader, we’d love to hear from you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Support the planning, build, launch, and optimization of paid social campaigns across key platforms (Meta, TikTok, Snapchat, Reddit, X).
- Assist with campaign trafficking and QA, ensuring accuracy across ad specs, targeting, tracking, and creative setup.
- Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results.
- Monitor campaign pacing and performance against core KPIs (e.g., CPA, ROAS, CTR, conversion rate).
- Assist in analyzing performance data and identifying insights to inform optimizations and future testing.
- Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps.
- Help ensure accurate tagging, attribution, and data collection across platforms and measurement tools (e.g., AppsFlyer).
- Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities.
- 1-2+ years of hands-on paid media experience with a focus on paid social (required).
- Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X) (required).
- Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS is a plus (preferred).
- Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus (preferred).
- Experience leveraging SaaS to build campaigns at scale (e.g., Smartly, Skai, Marin, or similar) is a plus (preferred).
- Solid understanding of paid social fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting (required).
- Strong analytical and communication skills, with the ability to translate data into clear, actionable insights (required).
- Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment (required).
- Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends (required).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).