Senior Manager, Customer Lifecycle
FanDuel is looking for a Customer Lifecycle Senior Manager to optimise and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalised, data-driven customer experiences that drive engagement, retention, and long-term value. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs.
- Own the performance of always-on lifecycle automations, continuously optimising targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user).
- Develop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time.
- Drive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences.
- Partner closely with Data Science to leverage predictive models and customer insights to power targeting, personalisation, and decision-making.
- Help shape the roadmap for advanced targeting and decisioning capabilities, prioritising opportunities that drive measurable business impact.
- Bring analytical rigor to forecasting, planning, and performance evaluation, ensuring lifecycle strategies are both effective and efficient.
- Translate data and performance insights into actionable strategies across messaging, offers, and overall customer experience.
- Collaborate cross-functionally with CRM Ops, Martech, Product, Loyalty, and Creative teams to deliver high-quality, scalable campaigns.
- Partner with Loyalty teams to ensure lifecycle strategies integrate seamlessly with rewards programs and broader customer value initiatives.
- Lead and contribute to a structured test & learn roadmap, driving continuous optimisation and innovation across lifecycle marketing.
- 8+ years of experience including 3+ years as people manager in Customer Marketing, CRM, Lifecycle Marketing, or related fields, with demonstrated ownership of performance-driven programs (required)
- Strong results orientation, with a track record of using data to drive decisions and continuously optimise performance (required)
- Analytical mindset with the ability to translate customer data and insights into actionable strategies across targeting, offers, and messaging (required)
- Experience working with Data Science or Analytics teams to apply segmentation, testing, or predictive models in marketing programs (required)
- Proven ability to manage and optimise marketing investment with a focus on efficiency and measurable business outcomes (required)
- Experience operating in cross-functional environments, partnering with Product, Martech, Analytics, and Operations teams (required)
- Familiarity with modern CRM and marketing technology platforms and how they enable personalisation and automation at scale (required)
- Strong communication and stakeholder management skills, with the ability to influence and align across teams (required)
- Bachelor’s degree required (required)
- Avid interest in sports and sports betting or a strong willingness to learn (required)
- Experience working within a heavily regulated industry is a plus (nice-to-have)
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
- Paid sick time in accordance with all applicable state and federal laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).