Content Manager - Portugal
As the Content Manager for PokerStars.pt, you will lead all Customer Marketing communication channels across the Portuguese platform, including website, push, email, and in-product communications. You will be responsible for writing compelling and compliant Portuguese content and own the planning, briefing, and creation of high-quality customer communication assets that drive commercial objectives while maintaining brand consistency. Your willingness to learn, work hard, and grow will be essential as you build your career in commercial gaming whilst supporting our ambitious long-term vision in the Portuguese market and Southern European liquidity.
- Develop and implement comprehensive communication plans across all customer touchpoints.
- Create content calendars aligned with commercial objectives and promotional activities.
- Ensure all content adheres to Portuguese tone of voice and PokerStars brand guidelines.
- Collaborate with commercial teams to support product launches, promotions, and campaigns.
- Lead the creation of customer-facing content in Portuguese across multiple channels, ensuring Copywriters, Studio, Website and Channel Teams are briefed correctly and have the correct assets available in accordance with SLAs.
- Write and edit compelling copy for emails, push notifications, website content, and in-app messaging.
- Develop engaging content that drives player acquisition, retention, and reactivation.
- Maintain content consistency across all platforms and touchpoints aligned with wider Marketing channels.
- Ensure all content meets Portuguese regulatory requirements and responsible gaming standards.
- Work closely with legal and compliance teams to maintain adherence to local regulations.
- Implement quality control processes for all customer communications.
- Stay updated on Portuguese gambling advertising regulations and guidelines.
- Monitor content performance metrics and KPIs.
- Conduct A/B testing to optimise messaging effectiveness.
- Analyse customer engagement data to inform content strategies.
- Report on content performance and provide recommendations for improvement.
- Collaborate with Network, Marketing, and Commercial teams.
- Collaborate with design teams for visual content requirements.
- Coordinate with wider commercial team for campaign execution.
- Native-level Portuguese language skills with excellent written communication (required).
- 3-5 years of content management experience, preferably in gaming/gambling industry (required).
- Proven track record in multi-channel content creation (required).
- Strong understanding of Portuguese market and cultural nuances (required).
- Experience with content management systems and marketing automation tools (required).
- Knowledge of Portuguese gambling regulations and responsible gaming requirements (required).
- Experience with PokerStars or similar iGaming brands (nice-to-have).
- Understanding of poker (nice-to-have).
- Discretionary annual performance bonus.
- 30 days paid leave.
- Health and dental insurance for you, your partner and your children (if you all live at the same address).
- Personal life assurance and partial & permanent disability insurance.
- The option to join our company pension scheme.
- A personal interest allowance to let you learn something new or pursue a hobby.
- External learning support of up to £2,000 or equivalent in local currency.
- Dedicated 4 learning “Power Hours” every month during office time.
- Full access to the Udemy and Mindtools platforms.
- In-house leadership programme.
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
- Access to an on-site gym.
Flutter is the world’s leading online sports betting and gaming company, operating some of the most innovative, diverse and distinctive brands in the sector such as FanDuel, Sky Betting and Sky Gaming, Paddy Power, PokerStars, Betfair, Sportsbet, Tombola, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet. We have an unparalleled portfolio of world-class brands, global scale and challenger mindset, through which we excite and entertain our customers, in a safe and sustainable way. Using our collective power, the Flutter Edge, we aim to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.