CVM Casino Specialist
The CVM Casino Specialist will support the execution and optimisation of customer campaigns and lifecycle activities for PokerStars Portugal, with a strong focus on driving retention and revenue. This role involves delivering effective CRM initiatives, improving customer engagement and lifetime value, and ensuring all campaigns contribute to commercial performance. Working closely with cross-functional teams, the specialist will help optimise customer journeys and support growth in a fast-paced and regulated environment.
- Support the execution and optimisation of promotional campaigns across the Portuguese Casino market, ensuring alignment with commercial objectives.
- Contribute to customer segmentation and targeting strategies, using data to maximise engagement and value.
- Support campaign planning and execution across key customer touchpoints (CRM, onsite, promotions).
- Monitor and analyse campaign performance, providing insights and recommendations to improve results.
- Assist in managing campaign budgets and tracking performance against targets.
- Implement key CVM activities including lifecycle campaigns, retention initiatives, and customer communications.
- Collaborate closely with partners (Marketing, Product, Data, Compliance) to ensure smooth delivery and alignment.
- Identify customer journey friction points and contribute to improving engagement and campaign effectiveness.
- Support the monitoring of market trends and competitor activity to inform campaign strategies.
- Support the setup and execution of CRM journeys and automated campaigns across lifecycle stages.
- Contribute to the optimisation of bonus mechanics and promotional offers to improve conversion and retention.
- Experience in CRM, or Customer Value Management, ideally in digital or iGaming environments. (required)
- Hands-on experience in campaign execution and performance tracking. (required)
- Good understanding of customer segmentation, targeting, and lifecycle management. (required)
- Familiarity with CRM tools and campaign management platforms (e.g. Salesforce, Optimove, Braze or similar). (required)
- Basic understanding of promotional mechanics (bonus, free spins, incentives) and their impact on performance. (required)
- Analytical mindset, with ability to interpret data and support actionable insights. (required)
- Strong attention to detail and ability to manage multiple campaigns and tasks simultaneously. (required)
- Collaborative approach, with ability to work effectively across teams. (required)
- Proactive mindset and willingness to learn and grow in a fast-paced environment. (required)
- Experience in regulated markets is a plus. (nice-to-have)
- Native Portuguese proficiency is required. (required)
- Good English communication skills. (required)
- Discretionary annual performance bonus.
- 30 days paid leave.
- Health and dental insurance for you, your partner and your children (if you all live at the same address).
- Personal life assurance and partial & permanent disability insurance.
- The option to join our company pension scheme.
- A personal interest allowance to let you learn something new or pursue a hobby.
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career.
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
- Access to an on-site gym.
Flutter is the world’s leading online sports betting and gaming company, operating some of the most innovative, diverse and distinctive brands in the sector such as FanDuel, Sky Betting and Sky Gaming, Paddy Power, PokerStars, Betfair, Sportsbet, Tombola, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet. We have an unparalleled portfolio of world-class brands, global scale and challenger mindset, through which we excite and entertain our customers, in a safe and sustainable way. Using our collective power, the Flutter Edge, we aim to disrupt our sector, learning from the past to create a better future for our customers, colleagues and communities.