CRM Strategy Executive - Fixed Term Contract
A key link between the wider CRM team and commercial team, this role is responsible for understanding the commercial objectives and owning a monthly CRM plan that delivers incremental value towards those objectives. With a customer first mind-set, you focus on relevancy and personalisation to ensure we are delivering impactful and engaging communications to our customer base across a range of customer lifecycles. Tailoring those lifecycles to hit bespoke KPI's.
- Ensure adherence to our planning processes. Coordinating and running sessions with multiple teams to enrich and agree plans in a timely manner.
- Lead the end to end execution of key CRM campaigns partnering closely with marketing, brand and creative teams to develop new and innovative ideas that bring priority campaigns to life and deliver industry leading CRM activity.
- Work with Business Insight to ensure we understand the performance of our CRM activity, develop bespoke reports and proactively suggest further improvement’s to better understand our campaign effectiveness.
- Identify opportunities to drive operational efficiencies via automation of our regular campaigns, whilst also using your knowledge of campaign performance to prioritise available resource to where we can have the most impact.
- Identify opportunities to refine our targeting capabilities, work with the appropriate teams to drive new models and segmentation opportunities to enhance our plans.
- Ensure new data/models are implemented and appropriately tested.
- Keeping abreast of developments across the business and industry you share learnings and challenge internal teams to drive innovations to our plans.
- Improving engagement with our communications through engaging and impactful content.
- A strong communicator, able to understand challenges, processes and abilities of multiple teams to drive actionable plans which maximise the delivery resource we have available (required).
- A proactive, solutions focussed approach and ability to forge good working relationships with multiple stakeholders is essential (required).
- Passionate about the customer experience, you will seek to understand more about our customers and their preferences through data, research and CX centre. Identifying and developing opportunities to improve the overall customer experience (required).
- You will be a CRM Subject Matter Expert and support junior members of the team if needed but also support the business on cross-brand activities and Safer Gambling Initiatives (required).
- Confident in interrogating the numbers to drive recommendations, you will be an analytical thinker with a strong commercial acumen (required).
- Key tools used in the role are Work front (our work-flow management tool), Looker & Excel for analysis and Adobe to view email templates and get a view of email engagement (required).
- Competitive Pension scheme.
- Private Medical Cover.
- Life Assurance.
- Yearly Wellbeing Fund allowance.
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector. The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola - bringing together hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.