Digital Brand Designer
We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between. We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches. You'll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it. This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.
- Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another
- Protect each brand's personality, tone, and positioning across every output
- Actively identify and prevent brand convergence across products and touchpoints
- Turn brand strategy into tangible, differentiated design direction
- Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience
- Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA
- Partner with Product Design to embed brand effectively into interfaces without compromising usability
- Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions
- Align with Content Designers so visual language and tone of voice work as one
- Partner with Design Systems teams to encode brand expression into scalable, reusable components
- Define the right balance between shared foundations and brand-specific expression
- Ensure brand updates can roll out efficiently and consistently across all platforms
- Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications
- Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique
- A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond (required)
- A strong attention to detail in typography, layout, colour, and visual composition (required)
- Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams (required)
- Proficiency in Figma and collaborative design tools (required)
- Open to feedback and collaborative by nature (required)
- Exposure to brand work in both product and campaign contexts (nice-to-have)
- Background in online gaming, sports betting, or entertainment (nice-to-have)
- Working knowledge of AI-powered design tools (nice-to-have)
- Interest in or experience with motion design or animation (nice-to-have)
- Familiarity with design systems or component-based thinking (nice-to-have)
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
- Unlimited holiday
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector. The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola - bringing together hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.