Marketing Automation Specialist
We are looking for a tech savvy marketeer to join us at Flutter UK & Ireland. As a member of our Customer Engagement team, we want you to put automation at the heart of our workflow processes and drive forward our AI /automation capabilities across key customer marketing channels to improve efficiency, targeting, optimisation and campaign delivery. The role will also support the identification, evaluation and adoption of AI / automated that enhance customer engagement, campaign effectiveness and operational productivity. The Marketing Automation Specialist supports the planning, execution, and optimisation of customer engagement initiatives across CRM channels and onsite digital touchpoints. This role helps deliver personalised, data-driven communications that improve customer experience, drive retention, and increase lifetime value. The successful candidate will work with the wider Customer Engagement, Marketing Operations and CRM teams within the brands to best apply operational excellence across key tooling and workflow partners in the delivery of our marketing programme across brands and verticals.
- Support with the optimization of automated customer journeys across email, push, SMS, and onsite personalisation tools.
- Maintain and improve automated marketing sequences, ensuring data accuracy, trigger logic, and operational efficiency.
- Support onsite messaging and personalisation, working with product and web teams to implement targeted onsite modules and experiments.
- Monitor performance metrics and customer behaviour trends, providing insights to improve engagement and conversion.
- Spot opportunities to harness AI and machine learning capabilities within our Flutter UKI Brands and marketing automation workflows to improve personalisation, content creation, targeting, testing and operational efficiency.
- Support the evaluation, testing and implementation of emerging AI tools and features across customer engagement platforms, ensuring appropriate governance and measurement of outcomes.
- Bachelors degree or equivalent experience in Marketing, Business Communications or Applied Computer Science (preferred)
- Experience in marketing automation, CRM, or digital engagement roles would be considered beneficial.
- Exposure to marketing automation & CRM platforms with familiarity of basic marketing metrics (e.g., Bloomreach, HubSpot, Salesforce Marketing Cloud, Braze, or similar), including awareness of AI-driven capabilities such as predictive audiences, content generation and journey optimisation.
- Exposure to marketing tooling and automation solutions (Content Management Systems, Content Management platforms, CRM)
- Experience building or supporting content creation and customer journey at scale
- Demonstrated curiosity and awareness of AI trends, tools and applications within digital marketing, CRM and customer engagement.
- Experience using AI-enabled productivity, content generation or analytical tools (e.g., ChatGPT, Microsoft Copilot, Gemini, Claude or similar) to improve workflow efficiency and campaign delivery.
- Ability to evaluate new technologies and translate AI opportunities into practical customer engagement use cases.
- €/£1,000 annual learning fund
- Unlimited holiday
- Yearly bonus
- Pension contribution scheme
- Private healthcare
- Flexible ways of working – home or office, it’s your choice!
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector. The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola - bringing together hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.