Head of Sales - Betting & Gaming Media (Europe)

We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators, sportsbooks across Europe plus their agencies (if applicable) and manage a small team of new business sales representatives. This is a senior, hunter-led role with management responsibility, focused on driving new business growth and owning the full revenue cycle, senior client relationships, and the closure of complex, high-value programmatic deals. This role requires deep programmatic expertise, strong understanding of sportsbook and iGaming marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.

• Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
• Act as the senior commercial relationship owner with relevant C-level, Director, and Head-of-Marketing stakeholders on the operator side.
• Develop and execute strategic account plans aligned to yours and your team’s new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• Own and execute end-to-end sales cycles across display, digital video CTV, in-app, and DOOH, from strategy through to deal execution.
• Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data and real-time sports signals for their Programmatic media activations.
• Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
• Own yours and your teams pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• Stay ahead of European betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• Represent Genius Sports at key industry events, client forums, and executive-level meetings.

• 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically selling media services to Sportsbooks and iGaming operators. (required)
• Previous experience managing a sales team while maintaining accountability for both personal sales targets and overall team performance against revenue goals. (required)
• Proven success selling programmatic media solutions directly to Sportsbook and iGaming operators. (required)
• Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows. (required)
• Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value. (required)
• Experience owning complex, enterprise-level sales cycles from initial strategy through to close. (required)
• Strong commercial acumen with disciplined pipeline management and forecasting. (required)
• Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc). (required)
• Excellent communication, negotiation, and presentation skills. (required)
• Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth. (required)

• As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.