CRM Gamification Manager
Own and manage the gamification roadmap across casino and sportsbook products. Design and launch quests, challenges, tournaments, races, leaderboards, achievement systems, and loyalty mechanics. Create segmentation strategies to deliver personalised gamification experiences. Define rewards, progression systems, and bonus structures aligned with business objectives. Analyse performance of gamification features and continuously optimise based on data. Work closely with CRM, Product, VIP, BI, and Operations teams to ensure successful execution. Develop A/B testing plans for rewards, mechanics, and player journeys.
- Own and manage the gamification roadmap across casino and sportsbook products.
- Design and launch quests, challenges, tournaments, races, leaderboards, achievement systems, and loyalty mechanics.
- Create segmentation strategies to deliver personalised gamification experiences.
- Define rewards, progression systems, and bonus structures aligned with business objectives.
- Analyse performance of gamification features and continuously optimise based on data.
- Work closely with CRM, Product, VIP, BI, and Operations teams to ensure successful execution.
- Develop A/B testing plans for rewards, mechanics, and player journeys.
- 2+ years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming (required).
- Strong understanding of player lifecycle, retention mechanics, and bonus systems (required).
- Experience working with segmentation and player data (required).
- Experience designing promotions, missions, tournaments, or loyalty programs (required).
- Comfortable working with BI tools, spreadsheets, and reporting (required).
- An analytical mindset with the ability to translate data into actionable insights (required).
- Creative, out-of-the-box thinking (required).
- Strong communication and execution skills (required).
- High ownership, you take responsibility for outcomes, not just tasks (required).
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.