CRM Manager
This role is for a CRM Manager at an international online gaming company. The ideal candidate will be responsible for designing, launching, and optimising customer relationship management (CRM) journeys across multiple channels to enhance player lifetime value, retention, and reduce churn. The position requires a strong understanding of CRM metrics, segmentation strategies, and the ability to translate data into actionable insights to improve communication and promotional effectiveness. Collaboration with Product and Marketing teams is essential to ensure a consistent user experience and align CRM initiatives with broader business goals.
- Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels.
- Knowledge of core CRM metrics and understanding of how to improve them.
- Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn.
- Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions.
- Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle.
- Propose, test, and scale new promotional mechanics, offers, and communication based on data.
- Own campaign planning and execution across channels, ensuring high quality, consistency, and performance.
- Deep dive into key CRM performance metrics.
- Translate data into actionable insights to improve communication strategy and bonus efficiency.
- Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
- 2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming.
- Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation).
- Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions.
- Proven experience with CRM and performance tracking tools (Tableau or similar).
- Understanding of segmentation strategies (behavioural, value-based, lifecycle).
- Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers.
- Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals.
- Upper Intermediate English (spoken and written).
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.