CRM Manager
The CRM Manager will be responsible for designing, launching, and optimising end-to-end CRM journeys, including welcome promotions, retention, and reactivation campaigns across multiple channels. The role involves owning and executing a localised CRM strategy focused on increasing player lifetime value, retention, and reducing churn. The successful candidate will define and evolve customer segmentation to enable highly targeted promotions and collaborate with the product team to integrate gamified features into the CRM lifecycle.
This position requires a data-driven approach to propose, test, and scale new promotional mechanics and communication strategies. The CRM Manager will oversee campaign planning and execution, ensuring high quality and performance while translating key performance metrics into actionable insights to improve bonus efficiency and overall communication strategy.
- Design, launch, and optimize end-to-end CRM journeys (Welcome Promotions, Retention or Reactivation campaigns) across multiple channels.
- Analyze standard CRM metrics and improve them.
- Own and execute a localized CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn.
- Define and evolve customer segmentation (behavioral, value-based, lifecycle) to enable highly targeted promotions.
- Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle.
- Propose, test, and scale new promotional mechanics, offers, and communication based on data.
- Own campaign planning and execution across channels, ensuring high quality, consistency, and performance.
- Deep dive into key CRM performance metrics.
- Translate data into actionable insights to improve communication strategy and bonus efficiency.
- Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
- 1-2 years of experience in CRM, Gamification, Retention, Product Marketing, or a similar role within iGaming (required).
- Strong understanding of player lifecycle, retention mechanics, and bonus systems (required).
- Experience working with segmentation and player data (required).
- Analytical mindset with ability to translate data into actionable insights (required).
- Experience designing promotions, missions, tournaments, or loyalty programs (required).
- Comfortable working with BI tools, spreadsheets, and reporting (required).
- Creative, out-of-the-box thinking (required).
- Strong communication and execution skills (required).
- Ability to manage multiple priorities (required).
- Data-driven mindset (required).
- High ownership: you take responsibility for outcomes, not just tasks (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.