Head of Brand
Our client, Growe Partners, is an affiliate program with top betting and casinos offers. The win-win philosophy forms the foundation of operations, ensuring that partner earnings and success remain a top priority, with their triumphs inherently tied to mutual growth. This role is perfect for those who aim to develop and implement a strategic vision of brand marketing plans to enhance brand awareness and perception. You will oversee the planning, execution, and optimization of brand marketing campaigns across events and all digital activities. You will also manage the Brand Team and control their effectiveness with clear objectives & key results that align with the company's goals, values and tactical/strategic vision for brand activities. Additionally, you will manage brand marketing budgets effectively, allocating resources to different initiatives and channels based on their potential for driving brand growth and impact. You will create a KPI of affiliate brand promotion and evaluate the effectiveness of affiliate brand activities. Collaboration with the acquisition department is key to ensure alignment and integration of brand messaging and values across Growe Partners. You will also research opportunities for new brand activation campaigns and stay up-to-date on industry trends & news.
- Develop and implement a strategic vision of brand marketing plans to enhance brand awareness and perception
- Oversee the planning, execution, and optimization of brand marketing campaigns across events and all digital activities
- Manage Brand Team and control their effectiveness with clear objectives & key results that align with the company's goals, values and tactical/strategic vision for brand activities
- Manage brand marketing budgets effectively, allocating resources to different initiatives and channels based on their potential for driving brand growth and impact
- Create a KPI of affiliate brand promotion and evaluate the effectiveness of affiliate brand activities
- Collaborate cross-functionally with the acquisition department to ensure alignment and integration of brand messaging and values across Growe Partners
- Research opportunities for new brand activation campaigns and stay up-to-date on industry trends & news
- At least 5 years of experience in Brand Marketing
- Over 1 year of experience in Lead or Head positions
- Experience in building brand strategies and proven brand growth results
- Experience in entering new markets and building brand awareness
- Experience with affiliate marketing (would be a plus)
- Advanced English
- Strategic, out-of-the-box, and creative thinking
- Profound analytical skills, attention to details
- Excellent communication (incl. intercultural) and presentation skills
- Problem-solving skills, multitasking
- Self-organized and proactive
- Team player skills
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.