Head of CRM
Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Develop and execute CRM strategy for a specific LATAM market; Own the full player lifecycle: onboarding, retention, reactivation, VIP; Implement advanced player segmentation based on behavioral and financial data; Manage multi-channel communications (email, SMS, push, in-app, etc.); Manage and develop the CRM team; Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR; Collaborate closely with BI, Marketing, Product, and VIP teams; Communicate with external partners.
- Develop and execute CRM strategy for a specific LATAM market.
- Own the full player lifecycle: onboarding, retention, reactivation, VIP.
- Implement advanced player segmentation based on behavioral and financial data.
- Manage multi-channel communications (email, SMS, push, in-app, etc.).
- Manage and develop the CRM team.
- Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR.
- Collaborate closely with BI, Marketing, Product, and VIP teams.
- Communicate with external partners.
- 5+ years of experience in CRM, with a strong focus on retention and customer lifecycle management (required).
- 2+ years of experience leading CRM teams or managing CRM functions (required).
- Strong understanding of player lifecycle, retention strategies, and engagement mechanics (required).
- Hands-on experience with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar solutions (required).
- English proficiency at an intermediate level or higher (required).
- Proven experience working with LATAM markets (required).
- Spanish language proficiency would be considered a strong advantage (nice-to-have).
- Strategic and commercially minded leader with the ability to drive CRM growth and retention performance (required).
- Data-driven decision maker with a strong focus on measurable business impact and continuous optimization (required).
- Proven people management experience, with the ability to build, develop, and lead high-performing teams (required).
- Strong stakeholder management, communication, and prioritization skills, thriving in a fast-paced and dynamic environment (required).
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.