Product Content Manager
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Manage, optimize, and arrange casino content based on data; Develop and maintain a content calendar; Improve casino UX and UI to increase conversion of lobbies; Increase profitability of Casino and Sportsbook products through content optimization and personalization; Manage SDUI and personalized product experiences for different player segments; Collaborate with Casino Team, CRM, Gamification, BI & Analytics, Design, and Product teams; Manage product content localization and translation processes; Optimize registration, onboarding, and conversion funnels through content and UX improvements; Run various A/B tests by changing the UX of main site pages.
- Manage, optimize, and arrange casino content based on data.
- Develop and maintain a content calendar.
- Improve casino UX and UI to increase conversion of lobbies.
- Increase profitability of Casino and Sportsbook products through content optimization and personalization.
- Manage SDUI and personalized product experiences for different player segments.
- Collaborate with Casino Team, CRM, Gamification, BI & Analytics, Design, and Product teams.
- Manage product content localization and translation processes.
- Optimize registration, onboarding, and conversion funnels through content and UX improvements.
- Run various A/B tests by changing the UX of main site pages.
- 2+ years of experience in Product Content, Product Operations, Casino Operations, or Product Management within iGaming (required).
- Strong understanding of Casino and Sportsbook products (required).
- Experience working with game providers, casino content, and product merchandising (required).
- Experience conducting A/B tests and making data-driven decisions (required).
- Strong analytical skills and understanding of product KPIs (required).
- Experience working with CMS, content management tools, or SDUI solutions (required).
- Understanding of player lifecycle, retention, and engagement mechanics (required).
- Experience working with analytics tools (Tableau, Power BI) (required).
- Strong ownership and accountability (required).
- Data-driven thinking (required).
- Creativity and customer-centric thinking (required).
- Ability to work independently in a fast-paced environment (required).
- Proactive approach to problem-solving (required).
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.