Senior CRM Manager
Our client is an international online gaming company offering sports betting and casino services, with a strong position in Latin America. The company’s strategic focus is on delivering a high-quality, personalized gaming experience by leveraging advanced technology and localized services tailored to regional player preferences. They develop and launch their own Casino Games and operate proprietary CRM, Customer Support, and Back-office platforms.
- Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.);
- Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers;
- Support full player lifecycle activities (acquisition activation, retention, reactivation);
- Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns);
- Design and execute A/B tests to optimize engagement, conversion, and retention metrics;
- Monitor daily campaign performance and conduct regular auditing of CRM activities;
- Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics);
- Generate reports and provide actionable insights to improve CRM performance across both verticals;
- Process and prioritize requests from internal stakeholders;
- Collaborate closely with Product teams during new GEO launches and feature rollouts;
- Formulate requirements for CRM enhancements and refine existing processes;
- Work hands-on with CRM automation tools (Optimove, Smartico , Customer.io or similar).
- 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook);
- Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies;
- Proven experience in segmentation and personalized communication strategies;
- Practical experience with CRM automation platforms (Optimove, Smartico , Customer.io or similar);
- Strong analytical skills with the ability to extract actionable insights from large datasets;
- Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.
- Detail-oriented with strong focus on accuracy and campaign quality;
- Analytical mindset and data-driven decision-making;
- Strong organizational and prioritization skills;
- Proactive and comfortable working in a fast-paced environment;
- Passionate about improving customer engagement across multiple verticals.
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.