SMM Specialist (iGaming)
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Build and grow the social media presence of a new iGaming brand in the Latam region; Work with content that goes beyond classic “picture + caption” posts: Reels, TikTok, Shorts, UGC, stickers, and viral formats; Create content ideas for Instagram, TikTok, X, Telegram and adapt them to the audience of a specific GEO; Work with football, sports-related content, local influencers, and current social media trends; Help build SMM processes for a new brand almost from scratch: from ideas and formats to testing approaches and growing the brand’s presence.
- Build and grow the social media presence of a new iGaming brand in the Latam region.
- Work with content that goes beyond classic “picture + caption” posts: Reels, TikTok, Shorts, UGC, stickers, and viral formats.
- Create content ideas for Instagram, TikTok, X, Telegram and adapt them to the audience of a specific GEO.
- Work with football, sports-related content, local influencers, and current social media trends.
- Help build SMM processes for a new brand almost from scratch: from ideas and formats to testing approaches and growing the brand’s presence.
- 2+ years of experience in Social Media Marketing as an SMM Specialist, Social Media Manager, Content Creator, Creative SMM, Digital Marketing Specialist, or in a similar role (required).
- Experience with short-form video formats such as Reels, TikTok, Shorts, or similar formats (required).
- Hands-on experience with content creation tools: Midjourney, Flux, Stable Diffusion, Kling, Runway, Hailuo, ChatGPT, Claude, or similar tools (required).
- Experience in iGaming, betting, casino, e-commerce, entertainment, gaming, or other content-driven digital niches will be an advantage (preferred).
- Experience with UGC, influencers, football, or sports-related content will be a plus (nice-to-have).
- A portfolio with relevant SMM/content cases is required: social media pages, short videos, visuals, UGC content, creative concepts, or campaigns (required).
- Upper-Intermediate level of English (required).
- Creative mindset and strong audience sense (required).
- Good visual taste and understanding of trends (required).
- Proactive approach and readiness to suggest ideas (required).
- Independence and ownership of your area (required).
- Ability to stay organized across several tasks (required).
- Strong communication with teams and influencers (required).
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.