Head of News & Editorials
Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search. We’re looking for a driven, strategic leader to spearhead our news and editorial operations, working to capture search space in Google Top Stories, Discover, and organic news result. As the Head of News & Editorials, you will be responsible for developing and executing content strategies that generate high-quality traffic that turns into leads for our partners, while also leading and growing a talented editorial team.
- Develop and implement a robust content strategy aimed at driving significant traffic growth, particularly through Google Top Stories, Discover, Google News, and general organic search results - with a focus on lead generation.
- Build, lead, and mentor a high-performing editorial team.
- Ensure all news content is optimized for search, focusing on visibility in both regular organic search and relevant news features.
- Oversee the development and execution of a content calendar that prioritizes coverage that is relevant for the iGaming sector.
- Work cross-functionally with SEO, marketing, and product teams to align news/editorials content efforts with general business goals and with an aim to stay ahead of industry trends.
- Regularly analyze content performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.
- Experience building and managing editorial teams and creating a results-driven, positive work culture.
- In-depth knowledge of SEO best practices with experience optimizing content for Google Top Stories, Discover, and regular news oriented organic search.
- Strong background in developing and executing content strategies that drive measurable traffic growth.
- Familiarity with lead generation and affiliate marketing strategies, understanding how content can be optimized for conversion.
- Ability to analyze performance data and adjust content strategies accordingly.
- Prior experience in the iGaming industry.
- You'll be at the helm of our editorial strategy and department and can make your own mark in an exciting and growing industry.
- Remote working environment, or come join us at our office in Malta.
- Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking.
- We offer competitive compensation packages, with opportunities for performance-based incentives.
Growth Leaders in iGaming Affiliate Marketing | Fueling Passion-Driven Success in the Gaming Ecosystem.