Link Building & Outreach Specialist
Description
We are looking for a detail-oriented Link Building & Outreach Specialist to join our SEO team. We are focused on building high-quality, relevant backlinks through strategic outreach. In this position, your focus is split: 70% of your time is spent on vetting domains, managing content quality, and maintaining our database. The remaining 30% is spent executing and managing our outreach campaigns to establish partnerships with new domains. These ratios are dynamic and may shift month-to-month based on project needs and campaign cycles.
Responsibilities
- Hand-pick high-impact domains from our database for specific campaigns, ensuring they meet strict quality and relevancy standards.
- Manage the content pipeline and perform quality assurance on all guest articles to ensure they are SEO-optimized, well-written, and reflect brand standards.
- Lead the creative process for article topics, finding the "win-win" between our SEO goals and what the partner domain actually wants to publish.
- Regularly audit and update our internal database of partner domains to ensure every site on our list is active, relevant, and high-authority.
- Launch and manage end-to-end outreach campaigns using PitchBox.
- Identify and qualify new high-authority websites and partner domains that align with our growth goals.
- Ensure all outreach data, contact information, and campaign statuses are accurately reflected in the CRM.
Requirements
- 1–3 Years of SEO/Outreach Experience, with an understanding of how link building impacts rankings and the distinction between good and spammy links.
- PitchBox Proficiency, including experience managing outreach at scale and navigating templates and sequences.
- Metric Literacy, with comfort in using tools like Ahrefs or Semrush to evaluate site health (DR/DA, organic traffic trends, link relevancy).
- Strong Editorial Eye, with a high standard for written English and the ability to assess publication-readiness of articles.
- Data Disciplined, finding satisfaction in a well-organized CRM and a clean database.
Benefits
- Process-Driven Growth: Learn a structured, high-level approach to link building.
- Balance: Value placed on both deep work (research, curation) and outreach results.
- Tooling: Access to best-in-class tools such as Ahrefs and PitchBox.
About Growth Leads
Growth Leaders in iGaming Affiliate Marketing | Fueling Passion-Driven Success in the Gaming Ecosystem.
