SEO-driven US Product Owner
Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability. We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.
- Oversee and manage one or more affiliate websites, ensuring their growth and performance.
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
- Optimize site usability, content strategy, and overall user experience.
- Conduct market and competitor analysis to identify trends and opportunities.
- Monitor performance metrics, prepare reports, and adjust strategies accordingly.
- Develop and manage project budgets, timelines, and resources efficiently.
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
- Report directly to the COO
- Minimum 2 years of experience as a project manager in online marketing.
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
- Hands-on experience with WordPress and managing content-driven sites.
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
- Proven ability to lead and manage small teams effectively.
- Experience in project management methodologies (e.g., Scrum, Agile).
- Native English speaker (American English preferred).
- Creativity in developing new content and marketing concepts.
- Proactive, adaptable, and highly collaborative.
- Competitive salary
- Private healthcare benefits
- Flexible work schedules
- Dynamic work environment
- Excellent opportunities for learning and professional growth
Growth Leaders in iGaming Affiliate Marketing | Fueling Passion-Driven Success in the Gaming Ecosystem.
