Marketing Specialist IV
IGT, where innovation meets entertainment on a global scale! We’ve recently leveled up —IGT Gaming and Digital have joined forces with Everi, creating a powerhouse in the world of gaming, digital experiences, and fintech solutions. From the casino floor to your mobile screen, we’re all about delivering thrilling, responsible, and unforgettable gaming experiences. Whether it’s spinning reels, placing bets, or powering secure payments, we bring the fun—backed by serious tech, deep player insights, and a passion for innovation. With a team of over 7,000 and a presence in 100+ countries, we’re not just global—we’re locally legendary. Our teams work closely with regulators, governments, and partners to ensure we play by the rules while pushing the boundaries of what’s possible. If you’re ready to bring your talent to a team that’s shaping the future of entertainment, your next big move starts here. For more information, please visit www.igt.com or www.everi.com
- Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.
- Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.
- Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.
- Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.
- Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.
- Support the marketing team on broader business-driven initiatives, such as tradeshows and events.
- Experience in the iGaming/gambling sector, preferably in a marketing capacity.
- Strong proficiency in analytic tools to evaluate KPIs.
- Excellent copywriting and messaging skills to create compelling marketing materials.
- Ability to manage multiple projects at once and work under tight deadlines.
- Bachelor’s degree in Marketing, Communications, or related field.
- 12 years of work experience; 8 years of related experience is required.