Programmatic and Marketing Tech Manager
The Programmatic and Marketing Tech Manager is responsible for the set-up, management, optimisation and analysis of performance campaigns in specific regions. This is an exciting opportunity for a professional looking to make a significant impact in a fast-paced and collaborative environment.
- Lead the ongoing optimisation of media campaigns, utilising data-driven insights to refine strategies and identify new growth opportunities.
- Actively test and innovate to ensure sustained campaign performance across digital channels.
- Collaborate closely with internal teams (Affiliates, Design and Content) to ensure the integration of marketing efforts.
- Leverage cross-departmental insights to achieve optimal campaign performance.
- Oversee the setup, tracking, and detailed performance analysis of all campaigns using Adservers and other tools.
- Continuously monitor KPIs, analysing results against set targets, and providing actionable recommendations to senior management.
- Foster a high-performance culture within the marketing team.
- Serve as a key advisor in marketing tech discussions and proactively improve data collection and performance.
- Work on developing design briefs for performance on the managed campaigns.
- Work closely with agencies and internal teams to ensure that all creative work meets the highest standards and is aligned with market goals.
- Monitoring of campaign budgets, ensuring efficient use of resources and staying within agreed financial parameters.
- Provide regular reports on spend and ROI to senior leadership.
- Demonstrate the ability to adapt to market changes and new opportunities quickly, maintaining flexibility and agility in a fast-paced environment.
- Ensure that marketing initiatives are always aligned with the latest industry trends.
- Provide regular, comprehensive reports to senior management, highlighting campaign performance, market insights, and potential areas for growth.
- Deliver actionable recommendations and ensure transparency in performance metrics.
- Any other task/responsibility which may be related and/or connected to the role of Programmatic and Marketing Tech Manager.
- Minimum of 2 years’ experience in a media management role within the iGaming industry (required).
- Marketing degree or marketing post graduate certification (required).
- Fluent in both written and spoken English (required).
- Knowledge in another language (nice-to-have).
- Experience in working on performance marketing campaigns (Programmatic, Fixed CPM, PPC, and Social media) (required).
- Prior exposure to an Adserver tool and on different creative formats (required).
- Preferably with experience in data collecting scripts, conversion APIs and Google Tag Manager solely related to digital campaigns (preferred).
- Confident communicator with excellent people skills (required).
- Project management skills (required).
- Excellent problem-solving skills (required).
- Ability to work as part of a team and on own initiative (required).
- Enthusiastic with a can-do attitude and can work comfortable under pressure and in a fast-paced environment (required).
- Flexible and enjoy working in a dynamic environment (required).
- Proficiency with Microsoft Office, especially using Excel (required).
- Private health insurance
- Wellness allowance – up to €300 per year
- Fresh and healthy breakfast & lunch prepared daily in our penthouse kitchen
- Birthday leave
- Company and team-building events
- Relocation package to Malta (if applicable)
- Many onsite activities - weekly yoga class, occasional massage sessions, happy hours each month etc.
We were born in 2011, founded by a group of passionate entrepreneurs with a vision to revolutionize the iGaming industry. What began as a bold idea has grown into Immense Group, a global leader offering over 13,000 games. Our journey is fueled by innovation, passion, and the extraordinary people who make it all possible. As we continue to grow and shape the future of iGaming, we remain committed to setting new standards, creating memorable experiences, and building on our legacy of excellence. We are Immense – one passion, infinite possibilities.