Digital Marketing Officer – M/F – Apprenticeship
L'Addition, a subsidiary of the FDJ Group, is a comprehensive software suite offering products and services designed to support professionals in the HCR (Hotel, Cafe, Restaurant) sector throughout their business activities. For 10 years, L'Addition's sole mission has been to boost restaurateurs' growth and optimize their performance. L'Addition built its reputation by developing and marketing its iPad cash register. Now, L'Addition is driving the transformation of customer journeys in the HCR sector by revolutionizing certain practices. L'Addition joined the La Française des Jeux Group in 2022 to contribute to the ambition of the FDJ Group's Payment and Services activity to become the leading network for collection and proximity payments in France. Within the Merchant Services activities, the marketing team supports the development of offers for professionals, primarily in the Cafe-Hotel-Restaurant and Bar-Tobacco-Press markets. In this context, we are recruiting a Digital Marketing Officer – M/F on an apprenticeship basis to contribute to the management of web acquisition channels and the analysis of marketing performance.
- Contribute to digital marketing actions related to web acquisition channels (SEO, SEA, SMA).
- Update and analyze performance tracking spreadsheets using Excel.
- Participate in monitoring Google Ads and META campaigns.
- Write and update website content (CMS), in line with SEO objectives.
- Write visual briefs for creative teams.
- Participate in the continuous improvement of digital customer journeys and offer visibility.
- Pursuing a Master's degree (M2), ideally in digital marketing / digital communication.
- Basic knowledge of SEO, SEA, SMA.
- Good command of Excel and an interest in data analysis.
- Curiosity, motivation, autonomy, and a strong desire to learn.
- Individual bonuses, health insurance, 100 days of remote work per year, meal vouchers...
- Benefit from training and support that ensure your employability.