Digital Media SEO Officer
Translated from French
Description
The Digital Media SEO Officer actively participates in the digital media strategy of the FDJ Lottery BU by developing the visibility, traffic, and performance of organic and paid channels. You combine technical expertise, analytical thinking, editorial sense, and coordination skills to ensure the consistency, profitability, compliance, and effectiveness of FDJ's online presence.
Responsibilities
- You supervise and optimize the technical SEO performance of websites and applications (crawl, indexing, structure, developments)
- You analyze, audit, and continuously improve SEO visibility and performance (traffic, clicks, conversions)
- You drive the SEO editorial and semantic strategy in collaboration with internal teams and agencies
- You develop and deploy a GEO strategy to strengthen visibility in generative AI search engines
- You manage, test, and optimize SEA campaigns while ensuring analytical monitoring and continuous watch
Requirements
- You master SEO/SEA tools and possess solid technical foundations (HTML, CSS, JavaScript, CMS)
- You analyze performance data and interpret KPIs to guide strategic decisions
- You write and optimize content by applying good SEO and semantic practices
- You know how to coordinate teams and facilitate communication between stakeholders
- You demonstrate autonomy, rigor, and critical thinking to continuously improve performance
Benefits
- Fixed salary based on experience over 13 months
- Profit-sharing and incentive bonus (approximately 18%)
- 13th month salary
- Individual bonuses
- Group savings plan
- Parental policy
- Health insurance
- Meal vouchers
- Training and support that ensure your employability