Digital PR Specialist
Legend is hiring a Digital PR Specialist to join their Digital PR team, reporting directly to the Senior Digital PR Manager. This role is part of a newly formed sub-team dedicated to one of their flagship brands. The Digital PR Specialist will be responsible for securing high-authority backlinks through creative campaigns, expert commentary, and timely newsjacking. This is an opportunity to shape creative direction and drive growth within an ambitious new team, backed by a well-established business. The role offers the freedom to experiment, take risks, and deliver results through bold ideas and creative storytelling, making a real impact and pushing creative boundaries in a fast-moving, competitive industry.
- Lead End-to-End Digital PR Campaigns - Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
- Drive Media Relations & Outreach - Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
- Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
- Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
- Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
- Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.
- A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports, iGaming or entertainment is a plus.
- A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
- Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
- Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
- Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
- A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season!
- Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Welcome to Legend, the home of next-level player experience. We're pioneering the way that people, explore, play and bet on what they love. The engine behind 25+ world-class brands in Sports & Gaming. Join a 800+ global team, across 10 global hubs, confidently growing world-leading brands. Driven by data, creativity and collaboration, we move fast, learn constantly and deliver excellence at scale. Our formula to becoming the ‘MVP’ in Sports & Gaming = Mindset. Vision. Performance. Legend is a place where high-performers thrive. Where we win as one and celebrate together. If you're ready to raise the bar, we want to meet you.
