Senior Data Analyst
Legend is hiring a Senior Data Analyst. This is a highly visible, hands-on role where the successful candidate will partner with teams across Product, Commercial, Marketing, SEO, and Performance to deliver the insights that shape strategic business decisions.
The role involves owning complex analytical projects from end-to-end, building advanced forecasting models, and improving reporting capabilities. Legend is looking for someone who combines exceptional technical expertise with strong commercial acumen and the ability to influence stakeholders through data.
- Deliver end-to-end analytical projects that help shape commercial, product and marketing decisions across the Sports portfolio.
- Build advanced forecasting models that combine financial planning, historical performance, seasonality and sporting events to improve business forecasting.
- Redesign and enhance the Tableau dashboard suite, providing stakeholders with faster, more actionable performance insights.
- Improve the quality and accessibility of data by identifying gaps, optimising reporting and partnering with Data Engineering to strengthen data pipelines.
- Apply statistical analysis, behavioural analytics and experimentation to uncover opportunities that drive revenue, conversion and long-term business growth.
- Mentor team members while proactively identifying future analytical opportunities that help mature the Performance and Insights function.
- Expert-level SQL skills (required)
- Strong Python skills (preferred)
- Strong R skills (required)
- Tableau skills (required)
- Statistical analysis skills (required)
- Proven experience independently delivering end-to-end analytical projects from scoping through to implementation (required)
- Strong stakeholder management skills with the ability to translate business challenges into analytical solutions and communicate technical concepts to non-technical audiences (required)
- Commercial mindset with experience using data to influence business strategy and decision-making (required)
- Experience mentoring or supporting team members while driving high standards across analytical delivery (required)
- Experience within sports betting, iGaming or another digital business with strong web analytics exposure (nice-to-have)
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for work-life balance.
- Annual discretionary bonus.
- Paid annual leave.
- Office closure between Christmas and New Year's.
- Exciting global Legend events.
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.