Director, Product Management - Marketing and Player Experiences

The Director, Product Management – Marketing Promotions & Player Experience is responsible for the strategy, execution, and financial performance (P&L) of marketing, promotional, and player-facing product capabilities across all customer-facing Light & Wonder products, including EGM, online, mobile, kiosk, and supporting systems. This role owns the end-to-end player experience, from acquisition and engagement through loyalty and retention, ensuring that marketing and promotional capabilities are cohesive, data-driven, scalable, and optimized for operator outcomes and player satisfaction. The role serves as the central business owner, aligning product strategy, roadmap, investment decisions, and go-to-market execution with clear revenue, margin, and ROI accountability.

• Owns the vision and strategy for marketing promotions and player experience across all customer-facing products and platforms.
• Defines and drives end-to-end player journeys, ensuring consistency and differentiation across physical and digital touchpoints.
• Partners with design, UX, analytics, and engineering to translate player insights and operator needs into scalable product capabilities.
• Leads product management for player marketing, promotional mechanics, loyalty enablement, and engagement tools.
• Ensures promotional features are configurable, compliant, measurable, and optimized for operator performance and player engagement.
• Drives innovation in promotional offerings to increase player frequency, spend, and lifetime value.
• Owns product-level P&L, including revenue growth, cost management, margin performance, and investment prioritization.
• Builds and manages business cases, pricing strategies, and ROI models for new and existing products.
• Allocates R&D and operational investment to maximize financial return and strategic impact.
• Creates, maintains, and communicates a multi-year product roadmap aligned to business priorities, market needs, and financial goals.
• Drives disciplined product lifecycle management from concept through launch, optimization, and end-of-life decisions.
• Ensures on-time, high-quality delivery through close collaboration with software development, QA, operations, and regulatory teams.
• Leads cross-functional go-to-market execution, including positioning, launch readiness, sales enablement, and customer communications.
• Serves as the senior product interface to Sales, Marketing, Operations, Finance, and executive leadership.
• Builds and manages key brand, partner, and licensor relationships as applicable.
• Ensures all products meet gaming regulatory requirements and internal compliance standards.
• Maintains deep awareness of gaming industry trends, competitive landscape, and emerging player experience expectations.

• 10+ years of progressive product management experience, including senior leadership roles (required)
• Proven ownership of product P&L and financial performance (required)
• Extensive experience in gaming player marketing and promotions (required)
• Demonstrated success delivering player experience improvements across EGM, online, mobile, kiosk, and connected ecosystems (required)
• Prior gaming industry experience strongly preferred (preferred)
• Strong executive leadership and cross-functional influence (required)
• Deep expertise in product strategy, lifecycle management, and roadmap execution (required)
• Advanced financial acumen, including pricing, forecasting, and ROI analysis (required)
• Data-driven decision making with strong analytical skills (required)
• Strong understanding of gaming regulations, compliance, and operational constraints (required)
• Excellent communication, organisation, and stakeholder management skills (required)

• Company sponsored benefits that include healthcare, dental, vision, paid time off, a generous 401(k) plan, tuition assistance, and much more.