Customer Value Strategy Specialist
Description
We are the Lottomatica Group, leader in regulated gaming in Italy and one of the largest European operators, in all areas of activity: sports betting, online gaming and amusement machines. We offer our customers safe and quality gaming experiences, across all channels, putting responsibility and sustainability at the core of the business. We are looking for a Customer Value Strategy Specialist for a Group company. The successful candidate will join the Digital & Betting Department.
Responsibilities
- Sharing the product promotional strategy, to be tailored by cluster
- Defining the contact strategy and communications plan aimed at strengthening
- Retention
- Churn prevention
- Reactivation
- Cross selling
- Consistent application of the tone of voice and brand identity across all contact channels, in accordance with group policies
- Execution of day-to-day activities to ensure proper implementation of the promotional plan
- Overseeing customer segmentation
- Managing and monitoring the allocated budget
- Monitoring and analyzing promotional results
- Regularly sharing results with internal stakeholders
Requirements
- Background in communication and customer relations
- Proficiency in using Microsoft Office applications
- Experience in monitoring and analyzing financial results
- Excellent problem-solving skills
- Strongly goal-oriented
- Excellent ability to work in a team.
- Familiarity with the Power BI data visualization tool (plus)
Benefits
- Permanent contract and hybrid job opportunities
- Company laptop
- Ongoing training on hard skills and soft skills