Head of Sport CRM
We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns. You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.
- Define and execute the global Sports CRM strategy across multiple markets
- Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
- Build CRM campaigns around major sports events, tournaments, and betting behavior
- Develop segmentation strategies based on player value, betting activity, and engagement patterns
- Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
- Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
- Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
- Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
- Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
- Ensure CRM activity aligns with local regulations and responsible gaming requirements
- Lead and mentor a global CRM team
- Monitor competitor activity, CRM trends, and sportsbook engagement mechanics
- 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure (required)
- 2+ years of on a Head role in Sports CRM (required)
- Strong understanding of sportsbook player behavior and betting mechanics (required)
- Experience working across multiple GEOs and markets (required)
- Deep understanding of CRM KPIs, segmentation, and retention strategies (required)
- Strong analytical and data-driven mindset (required)
- Experience managing cross-functional stakeholders and CRM teams (required)
- Ability to work in a fast-paced, high-volume environment (required)
- English level: Upper-Intermediate or higher (required)
- Experience with real-time CRM triggers and automation (nice-to-have)
- Experience with gamification and loyalty systems (nice-to-have)
- Background in both Casino and Sports products (nice-to-have)
- Experience in regulated markets (nice-to-have)
Medier is more than just a marketing agency. We're your dedicated creative marketing partner. We consider ourselves on a holistic, data-driven approach, covering the entire spectrum of the marketing landscape. With expertise in digital and social media, PR, event management, influencer collaborations, and network engagement, we craft visionary campaigns tailored precisely to our client's unique needs. Medier is a team of diverse marketers, brand storytellers, experienced media buyers, and international partners. Guided by award-winning specialists, our agency synthesizes innovation, passion, and deep expertise. Join us to reshape the landscape of marketing.