Lead CRM Manager - Relocation to Portugal
We are looking for an experienced Lead CRM professional to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products. All the roles are on-site in Lisbon.
- Take ownership of strategy development, testing new mechanics, and mentoring team members.
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
- Ensure compliance with data privacy regulations and responsible gaming practices.
- 5+ years of CRM experience within iGaming or Betting. (required)
- 1+ years on a CRM Lead position in iGaming. (required)
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact. (required)
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar). (required)
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization. (required)
- Excellent project management, communication, and collaboration skills. (required)
- Fluent in English (additional languages are a plus). (required)
- Proactive, adaptable, and comfortable working in a fast-paced, international environment. (required)
Medier is more than just a marketing agency. We're your dedicated creative marketing partner. We consider ourselves on a holistic, data-driven approach, covering the entire spectrum of the marketing landscape. With expertise in digital and social media, PR, event management, influencer collaborations, and network engagement, we craft visionary campaigns tailored precisely to our client's unique needs. Medier is a team of diverse marketers, brand storytellers, experienced media buyers, and international partners. Guided by award-winning specialists, our agency synthesizes innovation, passion, and deep expertise. Join us to reshape the landscape of marketing.