Senior CRM Sports Coordinator
The Senior CRM Sports Coordinator role is focused on Sportsbook CRM, with a strong emphasis on player engagement, campaign execution, and promotional planning for sports and esports audiences. Experience within the iGaming industry is essential. This role is based on-site in Lisbon.
- Plan, coordinate, and execute CRM campaigns for Sportsbook and esports audiences across Email, Push, SMS, and In-App channels.
- Own the CRM calendar around major sporting events and esports tournaments, ensuring timely and relevant player communications.
- Develop personalised player journeys, segmented campaigns, and lifecycle initiatives to improve engagement, retention, and sportsbook activity.
- Collaborate closely with Trading, Product, VIP, Content, Design, and Analytics teams to launch high-impact campaigns.
- Monitor campaign performance, analyse KPIs, and continuously optimise CRM strategy based on data and player behaviour.
- Coordinate promotional mechanics, bonuses, odds boosts, free bets, and event-driven activations.
- Ensure all CRM communications comply with regulatory requirements and responsible gaming standards.
- Stay up to date with sports and esports calendars, industry trends, and competitor activity.
- At least 4 years of CRM experience within the iGaming industry as a CRM Coordinator, including hands-on experience with esports products or esports-focused CRM campaigns (required).
- Strong understanding of Sportsbook CRM, player segmentation, retention strategies, and promotional mechanics (required).
- Experience managing CRM campaigns across multiple communication channels (required).
- Solid analytical mindset with experience interpreting CRM performance metrics and customer behaviour (required).
- Experience working with CRM platforms and marketing automation tools (required).
- Excellent stakeholder management and cross-functional communication skills (required).
- Fluent English (required).
- Passion for sports and esports with a strong understanding of the competitive gaming ecosystem (required).
Medier is more than just a marketing agency. We're your dedicated creative marketing partner. We consider ourselves on a holistic, data-driven approach, covering the entire spectrum of the marketing landscape. With expertise in digital and social media, PR, event management, influencer collaborations, and network engagement, we craft visionary campaigns tailored precisely to our client's unique needs. Medier is a team of diverse marketers, brand storytellers, experienced media buyers, and international partners. Guided by award-winning specialists, our agency synthesizes innovation, passion, and deep expertise. Join us to reshape the landscape of marketing.