Content Manager - Francophone Africa
North Star Network (NSN) is an international media group specializing in sports and online betting. We develop and operate leading digital brands that connect sports enthusiasts and bettors in over 30 countries. Our mission is to transform passion for sports and gaming into reliable information, data-driven analysis, and responsible entertainment. An international and fully remote company, NSN brings together over 50 internal employees and more than 200 external experts from over 20 nationalities across Europe, Africa, and the Americas. As part of the development of our African Business Unit, we are looking for a Content Manager for Francophone Africa. Reporting to the Business Manager of the African Business Unit, the Content Manager is responsible for planning, producing, and optimizing editorial content aimed at generating traffic, engagement, and conversions. You will play a central role in executing the editorial roadmap, ensuring alignment between SEO objectives, business priorities, and audience expectations. Depending on the team's needs, you may also coordinate and support Content Writers or Junior Content Managers, to ensure the quality, consistency, and effectiveness of the content produced. This role requires strong editorial skills, a good understanding of SEO, and a strong organizational capacity to manage multiple projects and priorities simultaneously.
- Plan and manage content production according to the editorial calendar and SEO priorities.
- Conduct keyword research and competitive analysis to identify new content opportunities.
- Write detailed editorial briefs including target keywords, structure, editorial angle, and brand tone.
- Oversee content production, from ideation to publication, ensuring quality and adherence to deadlines.
- Ensure all published content aligns with business objectives, brand guidelines, and audience expectations.
- When necessary, coordinate the work of writers or Junior Content Managers, track their progress, and validate their deliverables.
- Regularly update and optimize existing content to improve natural referencing (SEO) and user experience.
- Monitor content performance using analytical tools and propose improvement actions.
- Ensure adherence to SEO best practices: internal linking, metadata, page structure, and semantic optimization.
- Collaborate with SEO teams to track performance indicators and adjust the editorial strategy.
- Work closely with Content Writers, Content Editors, and Designers to ensure the consistency and quality of published content.
- Proofread and validate drafts to ensure accuracy, clarity, and compliance with editorial guidelines.
- Participate in content reviews and team meetings to improve editorial processes.
- Contribute to the adaptation or localization of content for different markets when necessary.
- Excellent writing skills in French.
- Good command of professional English for collaboration with international teams.
- Significant experience in content management, web writing, or SEO, ideally in the sports, sports betting, or iGaming sectors.
- Good understanding of SEO fundamentals and digital content.
- Excellent organizational and editorial project management skills.
- Ability to coordinate multiple projects and stakeholders simultaneously.
- Attention to detail and commitment to editorial quality.
- Interest in sports news and the online gaming industry.
- Experience with a CMS (WordPress or equivalent) and SEO tools is a plus.
- The opportunity to work on high-traffic websites reaching millions of sports enthusiasts.
- A 100% remote position with flexible organization.
- Integration into an international and multicultural team.
- Professional development opportunities in a fast-growing company.
- A work environment that values autonomy, initiative, and innovation.
- Competitive compensation, depending on experience and profile.
North Star Network is a digital media group, specialised in covering sports and gaming on a global scale.