Head of Content - Business Unit

We’re looking for a Head of Content (BU) to lead and scale content strategy across a portfolio of brands and white-label sites. Reporting to the Business Manager, you will define and execute content strategies that drive organic growth, engagement, and monetization while maintaining high editorial and SEO standards. This role combines strategic leadership, business alignment, and team development. You will manage multidisciplinary content teams and work closely with SEO, Product, and Business stakeholders to ensure content supports both user experience and commercial objectives.

• Define and implement a comprehensive content strategy aligned with company goals and monetization priorities.
• Translate market insights, SEO data, and audience behavior into actionable content roadmaps.
• Ensure the strategy effectively covers key iGaming operators, products, and trends to strengthen market presence.
• Oversee editorial high-quality and E-E-A-T standards across all brands and languages.
• Continuously monitor performance and adjust priorities based on ROI and data-driven insights.
• Recruit, train, and manage a multi-level content team (Managers, Writers, Editors).
• Establish clear roles, KPIs, and development plans for each team member.
• Conduct quarterly performance reviews and provide continuous feedback and mentoring.
• Promote collaboration and innovation, building a culture of accountability and ownership.
• Ensure resource allocation matches business priorities across markets and assets.
• Review and validate content plans proposed by Content Managers to ensure strategic alignment.
• Supervise top-page strategies, ensuring regular updates, optimization, and tracking of business keywords.
• Support the creation of content briefs, ensuring consistency with SEO and business objectives.
• Work closely with SEO teams to maintain keyword coverage and optimize internal linking.
• Conduct periodic audits of site performance and content effectiveness.
• Analyze market trends, competitor performance, and consumer behavior to identify content opportunities.
• Collaborate with Business and Sales teams to ensure content priorities align with market needs and operator visibility.
• Ensure all published content adheres to regional regulations and brand guidelines.
• Provide actionable insights to leadership based on performance and competitive analysis.

• Significant experience leading content strategy and content operations at scale.
• Strong background in digital publishing, content management, or iGaming content ecosystems.
• Proven experience managing and developing content teams.
• Strong understanding of: SEO fundamentals, Editorial strategy, E-E-A-T principles, content monetization and performance
• Data-driven mindset with experience analyzing traffic, engagement, and conversion performance.
• Strong project management and stakeholder communication skills.
• Comfortable working in a remote, international, and fast-paced environment.
• Strong business understanding with the ability to connect content strategy to commercial goals.
• Fluent in English.

• Work on leading international sports and betting brands reaching millions of users worldwide.
• Fully remote work environment with flexible collaboration across time zones.
• A multicultural and ambitious team passionate about sports, media, and digital growth.
• High ownership and strategic influence on business performance.
• Career growth opportunities within a scaling global company.
• Competitive salary based on experience and seniority.

North Star Network is a digital media group, specialised in covering sports and gaming on a global scale.

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