Head of SEO
Description
North Star Network is looking for a Head of SEO to lead organic growth across a portfolio of sports and betting media brands operating in more than 30 countries. This is a strategic and hands-on leadership role where you will oversee SEO performance across dozens of websites, multiple languages, and several markets. You will work closely with SEO Team Leads, Business Managers, Content, Product, Tech, and Data teams to drive performance. Additionally, you will help shape and improve AI-assisted SEO workflows, ensuring they scale effectively while maintaining high quality standards.
Responsibilities
- Define and execute the SEO roadmap across brands, markets and languages.
- Prioritize initiatives based on business impact and opportunity.
- Monitor rankings, traffic, conversions, crawlability and indexation.
- Investigate algorithm updates, traffic drops and technical issues.
- Build clear KPIs and reporting frameworks.
- Improve AI-assisted workflows for SERP analysis, content QA, briefs and internal linking.
- Develop scalable SEO systems, dashboards and alerts.
- Work with Data and Automation teams to increase efficiency across the portfolio.
- Build documentation and knowledge-sharing processes.
- Lead and support a team of 15 SEO specialists.
- Coach SEO Managers and Team Leads.
- Help recruit, train and develop SEO talent.
- Raise standards and challenge outdated practices.
Requirements
- Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation or large media businesses (required).
- Track record of growing organic traffic across multiple websites, markets or languages (required).
- Strong expertise in technical SEO, content SEO, internal linking, indexation, and SERP analysis (required).
- Hands-on experience with Google Search Console, GA4, ahrefs, semrush, screaming Frog, rank tracking tools, and log analysis (required).
- Strong analytical and business mindset (required).
- Experience working with senior stakeholders and cross-functional teams (required).
- Interest in AI and automation, with good judgment on where automation creates value (required).
- Fluent English (required).
Benefits
- Ownership of SEO across an international portfolio.
- A strong in-house SEO team of 15 specialists.
- Exposure to a business generating 40K+ FTDs.
- Access to extensive SEO data and 5K+ tracked keywords.
- Internal AI tools, crawl data, logs, automation and technical support.
- The opportunity to shape how AI and automation are used at scale.
- A fully remote environment.
- Competitive compensation based on experience.
About North Star Network
North Star Network is a digital media group, specialised in covering sports and gaming on a global scale.