Content Writer - Francophone Africa
North Star Network (NSN) is an international media group specializing in sports and online betting. We develop and operate leading digital brands that connect sports enthusiasts and bettors in over 30 countries. Our mission is to transform passion for sports and gaming into reliable information, data-driven analysis, and responsible entertainment. An international and fully remote company, NSN brings together over 50 internal employees and more than 200 external experts from over 20 nationalities across Europe, Africa, and the Americas. As part of the development of our Africa Business Unit, we are looking for a Content Writer specializing in the Francophone African market. Reporting to a Content Manager, the Content Writer is responsible for producing engaging, accurate, and search engine optimized (SEO) articles. Your main mission will be to produce quality content for our sites dedicated to the Francophone African market, while respecting editorial standards, brand tone, and the company's business objectives. This role is key to maintaining a high level of quality, authority, and relevance on our platforms in the highly competitive sports betting and iGaming sectors. This position requires excellent writing skills, great rigor in information research, as well as a good understanding of SEO fundamentals and web content.
- Write original, high-quality articles respecting the requested editorial briefs, tone, and structure.
- Adapt the writing style to the audiences and specificities of the Francophone African market.
- Ensure the accuracy of information and clarity of content while maintaining an engaging and professional tone.
- Produce a regular volume of content within deadlines, respecting quality standards and SEO requirements.
- Conduct in-depth research on themes, trends, and operators to provide reliable and up-to-date information.
- Provide, where possible, in-depth expertise or direct experience on the topics covered.
- Apply SEO best practices: strategic use of keywords, internal linking, meta tags, and optimized article structuring.
- Follow content briefs and editorial guidelines to optimize visibility and conversion.
- Collaborate with SEO specialists and the Content Manager to update or improve existing content.
- Analyze article performance when requested and integrate feedback to improve content quality and relevance.
- Regularly review content to identify outdated information and implement necessary updates.
- Work closely with Content Editors and the Content Manager to refine drafts and integrate editorial feedback.
- Cooperate with other writers to maintain consistent quality and tone across all projects.
- Participate in content reviews and team meetings to improve writing quality and efficiency.
- Proactively communicate on progress, challenges encountered, and content ideas.
- Ensure all content adheres to editorial standards, brand guidelines, and current regulations, particularly in the gambling and sports sectors.
- Maintain a neutral, accurate, and responsible approach when writing about operators, games, or predictions.
- Perform a complete proofread before submission to limit editorial corrections.
- Stay informed about regulatory changes, market trends, and audience expectations.
- Excellent writing skills in French
- Good command of professional English for collaboration with international teams.
- Experience in web writing, SEO copywriting, or digital journalism, ideally in the sports, sports betting, or iGaming sectors.
- Good understanding of SEO fundamentals and web content.
- Excellent research and information synthesis skills.
- Ability to work autonomously and manage multiple deadlines simultaneously.
- Attention to detail and commitment to editorial quality.
- Interest in sports news and the online gaming industry.
- Experience with a CMS (WordPress or equivalent) is a plus.
- The opportunity to work on high-traffic sites reaching millions of sports enthusiasts.
- A 100% remote position with flexible organization.
- Integration into an international and multicultural team.
- Professional development opportunities in a fast-growing company.
- A work environment that values autonomy, initiative, and innovation.
- Competitive remuneration, depending on experience and profile.
North Star Network is a digital media group, specialised in covering sports and gaming on a global scale.