Head of CRM
Description
We are looking for a strategic CRM/Retention Marketing leader with experience in online gambling, skilled in managing cross-functional teams, optimizing communication channels (SMS, Email, Push, NC, Pop-up, messengers), analyzing campaign performance, and implementing effective CRM strategies while developing team capabilities.
Responsibilities
- Development and implementation of the CRM function strategy across all assigned products and regions
- Development and implementation of communication policies
- Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others
- Coordination of team activities
- Optimization and automation of tools and processes for creating, launching, and analyzing communications
- Ensuring the quality, functionality, and reputation of the communication ecosystem
- Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices
- Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns
- Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring
- Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features
Requirements
- Experience in strategic management of the CRM or Retention Marketing function within online gambling
- Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles
- Experience implementing operational standards, processes, and KPIs for a CRM team
- Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization
- Strong leadership and communication skills, with experience managing functional teams
- Understanding of working with user data and associated legal risks
- Analytical and critical thinking
- Stress resilience and adaptability
- Proactivity and initiative
- Leadership
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.