Head of Media Buying
Description
This is an exciting and challenging job in a fast-growing business group, offering the opportunity to be part of a multicultural team of top professionals. You will work remotely or on-site with comfort and have the opportunity to build a network of connections with professionals day by day. Modern corporate equipment based on macOS or Windows and additional equipment are provided.
Responsibilities
- Managing more than 25 + person at team
- Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods)
- Ability to moderate creatives and links on the previously mentioned platforms
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- High skills to analyze and optimize advertising campaigns to achieve specified KPIs
- Experience in А/B testing
- Planning budget and control
- Experience with a lot of traffic, ability to work with a large array of information
- Management and build team
- Individual purchase of traffic at the initial stages, further training of your buyers
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials
- Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
Requirements
- 5-plus-year of successful proven experience with Facebook/Google/ In-app in the iGaming (Gambling&Betting)
- Successful proven experience Head of media buying 3 year plus
- Managing more than 25 + person at team
- Ability to effectively manage large advertising Budgets (from $1,000,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods)
- Ability to moderate creatives and links on the previously mentioned platforms
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- High skills to analyze and optimize advertising campaigns to achieve specified KPIs
- Experience in А/B testing
- Planning budget and control
- Experience with a lot of traffic, ability to work with a large array of information
- English – B1 and above
- Experience in other Traffic Sources ( TikTok, ASO/ ASA, Networks, Influence, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- Management and build team
- Individual purchase of traffic at the initial stages, further training of your buyers
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials
- Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
Benefits
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.