Head of Retention
Lead and oversee the Retention function, ensuring alignment with overall business objectives. Develop and evolve a comprehensive player retention strategy across the full lifecycle (activation, engagement, reactivation, VIP). Own retention KPIs and performance metrics, including responsibility for unit economics. Design and implement advanced segmentation and personalization strategies (including predictive models). Foster a data-driven culture, promoting experimentation and unit economics across the department. Analyze data, monitor key metrics, and design, launch, and interpret A/B tests. Plan, execute, and monitor retention campaigns and strategic initiatives. Collaborate closely with Product and Tech teams to enhance CJM, UX, and key user journeys. Partner with cross-functional teams (Product, Traffic, VIP, TWU, etc.) to align strategies and deliver global initiatives. Manage the retention budget and ensure cost efficiency. Lead and develop the Retention team (Casino, Sports, Gamification verticals). Drive team growth, motivation, and professional development through mentorship and coaching. Automate processes and optimize resource allocation. Prepare reports and present insights and results to top management. Identify and implement new retention tools and mechanics (gamification, loyalty programs, automation).
- Lead and oversee the Retention function, ensuring alignment with overall business objectives
- Develop and evolve a comprehensive player retention strategy across the full lifecycle (activation, engagement, reactivation, VIP)
- Own retention KPIs and performance metrics, including responsibility for unit economics
- Design and implement advanced segmentation and personalization strategies (including predictive models)
- Foster a data-driven culture, promoting experimentation and unit economics across the department
- Analyze data, monitor key metrics, and design, launch, and interpret A/B tests
- Plan, execute, and monitor retention campaigns and strategic initiatives
- Collaborate closely with Product and Tech teams to enhance CJM, UX, and key user journeys
- Partner with cross-functional teams (Product, Traffic, VIP, TWU, etc.) to align strategies and deliver global initiatives
- Manage the retention budget and ensure cost efficiency
- Lead and develop the Retention team (Casino, Sports, Gamification verticals)
- Drive team growth, motivation, and professional development through mentorship and coaching
- Automate processes and optimize resource allocation
- Prepare reports and present insights and results to top management
- Identify and implement new retention tools and mechanics (gamification, loyalty programs, automation)
- 5+ years of experience in the Gambling industry in Retention / CRM roles, including 2–3+ years in a leadership position
- Proven experience managing multiple teams
- Deep understanding of key retention metrics, including relationships between high-level and granular KPIs, with the ability to manage and take ownership of them
- Hands-on experience with unit economics and managing the efficiency of retention investments
- Proven track record in developing and implementing retention and reactivation strategies, as well as building scalable processes
- Strong analytical background: ability to work with data, interpret results, and make data-driven decisions
- Solid understanding and practical application of data-driven approaches, A/B testing, and hypothesis validation
- Strong leadership skills: goal setting, prioritization, strategic planning, resource allocation, workload management, and effective performance management and team development
- Experience in implementing processes and scaling functions
- Proactive mindset, strategic thinking, and strong focus on business outcomes
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.