Marketing Research Specialist
Description
The Marketing Research Specialist will play a key role in supporting marketing strategy and business decisions through comprehensive research and data analysis. This position involves monitoring industry trends, evaluating competitor positioning, and providing actionable insights to various internal teams. The role requires a structured approach to managing multiple research projects and maintaining accurate documentation to support the company's growth.
Responsibilities
- Conduct market, competitor, and audience research to support marketing strategy and business decisions.
- Collect, analyze, and synthesize qualitative and quantitative data from multiple sources.
- Monitor industry trends, market dynamics, and customer behavior.
- Prepare clear, structured research reports and datasets with actionable insights.
- Support product, marketing, and business teams with ad hoc research requests.
- Identify new opportunities, risks, and gaps in the market.
- Evaluate competitors’ positioning, messaging, and channels.
- Maintain organized research databases, trackers, and documentation.
- Report to Team Lead of Marketing Researchers.
Requirements
- 2+ years of experience in marketing research, market intelligence, business research, or a related field (required).
- Strong analytical skills and the ability to turn data into practical insights (required).
- Experience with desk research, competitive analysis, and audience profiling (required).
- Ability to work with both qualitative and quantitative information (required).
- Attention to detail and a structured approach to research tasks (required).
- Ability to manage several projects simultaneously and meet deadlines (required).
- Proficiency with tools such as Google Workspace, Similarweb, Ahrefs, Statista, Meta Ad Library (required).
- English proficiency at B2 level or higher (required).
- Russian proficiency at C1 level or higher (required).
- Familiarity with SEO, content marketing, paid media, or lead generation (nice-to-have).
- Experience in international markets (nice-to-have).
- A degree in Marketing, Sociology, or Data Analytics (nice-to-have).
- Strong critical thinking and problem-solving abilities (required).
- Curiosity and perseverance (required).
- Ability to work effectively both independently and as part of a team (required).
- Organised and detail-oriented (required).
- Flexible and adaptable (required).
Benefits
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.