Media Buyer
Description
PIN-UP is seeking a Media Buyer to join their team. This role involves launching and optimizing advertising campaigns, working with audience segments, scaling profitable setups, and pausing underperforming ones. The Media Buyer will analyze metrics, make data-driven decisions, create briefs for creatives, test hypotheses, monitor audience fatigue, and refresh creatives. Collaboration with cross-functional teams such as design, analytics, and account management is also a key part of the role, along with managing assigned GEOs.
Responsibilities
- Launching and optimizing advertising campaigns in TikTok Ads (retargeting)
- Working with audience segments (Non-FTD, Non-Active, Active Base, etc.)
- Scaling profitable setups and pausing underperforming ones
- Analyzing metrics and making data-driven decisions
- Creating briefs for creatives and testing hypotheses
- Monitoring audience fatigue and refreshing creatives
- Collaborating with cross-functional teams (design, analytics, account management)
- Managing assigned GEOs
Requirements
- Experience with TikTok Ads (retargeting) for at least 1 year
- Understanding of pixel-based audiences and funnel structure (registration → deposit → LTV)
- Experience working with gray verticals (gambling / betting / similar niches)
- Ability to analyze key metrics (CPA, ROI, CR, CTR) and make data-driven decisions
- Experience in preparing creative briefs and evaluating their performance
- Self-driven with strong ownership of results
- Experience working across multiple GEOs
Benefits
- An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- Laptop & all necessary equipment for work according to the holding standards;
- Paid vacations, personal events days, days off;
- Paid sick leave;
- Medical insurance;
- Referral program — enjoy cooperation with your colleagues and get the bonus;
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- Free internal English courses;
- Sport benefit;
- Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- Company events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.