Media Buyer
The Media Buyer will be responsible for launching and optimizing campaigns in Google Ads (YouTube, Discovery), working with audiences, building and developing retargeting funnels, and optimizing campaigns based on CPA / ROI / ROAS. This role involves working with custom conversions, scaling campaigns across assigned GEOs, preparing briefs for creatives, analyzing creative performance, and collaborating with the team. The position offers an exciting and challenging job in a fast-growing business with the opportunity to be part of a multicultural team of top professionals.
- Launching and optimizing campaigns in Google Ads (YouTube, Discovery)
- Working with audiences (Customer Match, retargeting, segmentation)
- Building and developing retargeting funnels
- Optimizing campaigns based on CPA / ROI / ROAS
- Working with custom conversions (FTD, deposits, etc.)
- Scaling campaigns across assigned GEOs
- Preparing briefs (technical tasks) for creatives and analyzing their performance
- Working with attribution and analytics
- Collaborating with the team
- Experience with Google Ads (YouTube, Discovery / Demand Gen; UAC is a plus)
- Experience with retargeting (Customer Match, GA4 / pixel audiences)
- Understanding of a value-driven approach (ROAS, deposits, FTD)
- Experience working with grey-hat verticals and source restrictions
- Experience with cloaking and pre-landing pages
- Strong skills in analytics and attribution
- Experience working with creatives (YouTube and display/banner formats)
- Self-sufficiency, proactiveness, and a strong sense of responsibility
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.