Media Buyer
User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks; Previous experience with ad networks; Understanding of attribution models (post view vs click) and conversion deduplication; Awareness of GEO-specific advertising regulations for gambling verticals; Gambling experience is mandatory; Work with creatives, experience with setting up tasks for video creatives; Experience in A/B testing and campaign optimization; Ability to identify issues within campaigns and develop solutions quickly; Understanding user journey, user segmentation, engagement, and customer experience; Ability to analyze and understand such metrics as CTR, CR, CPA; Previous work with such tools as Jira, Tableau; Understanding how to work with pixels, postbacks, user cookies; Remote work experience: ideally, in an international team; Flexible and open to feedback, with a continuous improvement mindset; Comfortable working independently and managing large-scale ad budgets; Good English communication skills.
- Launch retargeting and performance campaigns
- Manage the structure of retargeting campaigns
- Close work with existing campaigns
- Technical setup: pixel integration, postback configuration
- Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP
- Creative performance analysis and briefing for the design team based on CTR and conversion data
- Regular reporting on campaign performance by GEO and placement
- Close work with existing campaigns
- 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks
- Previous experience with ad networks
- Understanding of attribution models (post view vs click) and conversion deduplication
- Awareness of GEO-specific advertising regulations for gambling verticals
- Gambling experience is mandatory
- Work with creatives, experience with setting up tasks for video creatives
- Experience in A/B testing and campaign optimization
- Ability to identify issues within campaigns and develop solutions quickly
- Understanding user journey, user segmentation, engagement, and customer experience
- Ability to analyze and understand such metrics as CTR, CR, CPA
- Previous work with such tools as Jira, Tableau
- Understanding how to work with pixels, postbacks, user cookies
- Remote work experience: ideally, in an international team
- Flexible and open to feedback, with a continuous improvement mindset
- Comfortable working independently and managing large-scale ad budgets
- Good English communication skills
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.